From Usability to Pleasure: A Case Study of Difference in Users’ Preference

For past decades, research of designing “pleasure” into products in the academic community has produced a multitude evaluation models and frameworks. These address critical issues pleasurable product design leading to emotional design. This study is intended explore change from need “usability” for user experience. The questionnaires were used obtain data 343 subjects. four keyboard designs adopted experiment difference users” preference. results show that pleasure higher than usability, as well attractive things also transmit feel work better. Besides, preference related gender, age, major, educational background. Results presented herein provide designers with valuable reference examining way how interactive experience users process.